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influencer marketing

Until the digital revolution, expensive print ads and commercials were the only way to tip the grand consumer awareness scales in your favor. Now, thanks to millennial activity on social media, word-of-mouth influencer marketing is a relatively inexpensive, referral-based social experience that can propel your brand into the spotlight and deliver new guests to your

According to a study by FutureCast, Millennials spend over $200 billion on travel each year. They are a valuable demographic for hotels, and they have very specific preferences in regards to travel and vacation expectations. 82% of millennials prioritize the hotel experience over luxury rooms and material goods. Hoteliers can appeal to millennial travelers by

increase hotel revenue

Within the hospitality industry, every season has its revenue advantages and disadvantages. Finding revenue success lies in focusing and capitalizing on each particular seasons advantages. Know the purchasing habits of your clientele. Familiarize your team with how to upsell certain items or services in the summer months. Take action to prepare the team and hotel for the summer season.

The only reason the peak summer season may fail to bring in an abundance of revenue is if your hotel team is unprepared. There’s still time yet to plan and get organized, and we want to help!

hot hotel trends

Though it may only be November, the new year will be here in the blink of an eye. The hospitality industry is constantly evolving, and you better believe plenty will change and evolve in 2017.

Due to the rapid pace of technology advances and social media, it often seems that hotel owners struggle to simply keep up with the changes. Yet, to be truly competitive in an increasingly competitive market, keeping up with trends isn’t always good enough – you want to strive to be ahead of the trends.

No one can predict the future, but based on data from 2016, you can likely expect these hot hotel trends to take root in 2017 – hint – this is your chance to be ahead of the curve!

hotel marketing ideas

Most everyone needs the services of a hotel at least once in a lifetime. For the majority of us, hotels are utilized much more regularly than that.

The point is – hotels are an integral part of our society.

Except there are a vast amount  of hotels to choose from. Hotels are everywhere and one could argue that at times there are more hotels than people who need them.

What does this mean for your hotel? It means that your hotel needs to stand out to your target guest.

millennial travel trends

The elusive millennial travelers… the group every hotel wants to attract, yet only some are skilled, or lucky, enough to succeed.

Just to be sure we’re all on the same page, let’s define who the “millennial” traveler is: aka Generation Y, millennials are essentially young adults born after the early 1980s and are well-versed in technology, own anywhere from 1 – 10 “devices,” and are active on just about every social media channel.

So now we know more or less “who” the millennial travelers are, how do we, as hoteliers, attract them? What are millennial travel trends?

guest personas for hotels

Essentially hotels offer a place to stay in a given location, and everyone needs that right? Which means a hotel’s target audience is almost everyone right? Wrong and wrong. Ok, so maybe you already know that your target audience isn’t everyone per se, but truly how specific is the audience you’re targeting? How detailed is your guest profile? Do you even know what your guest persona is?

Let us help raise your awareness of why your marketing and sales tactics might not be working, or working as well as desired.

One of the biggest reasons is typically a lack of a defined guest persona. So let’s get into the details of the what, where, when, why, and how’s of creating and utilizing a guest persona for hotels.

hospitality recruiting

Experience is a consumers bottom line. Did the housekeeping staff forget to make up the room? Not good, but if the situation is handled with care, humility, and generosity the guest will remember being treated well, rather than dwell on their unmade room. The ultimate success of a hotel lies not in its fabulous location, recent remodel, or even it’s level of luxury. The success of a hotel lies in the hands of its reigning team. The team running the hotel can make or break its success, which is why it’s crucial to recruit and attract the most talented individuals.

Consider recruitment just as important as an investment as marketing, rebranding, and remodeling. In fact, all three of those actions will be rendered useless if you don’t have an all star team on the front lines of your hotel. Not only will your improved recruitment efforts yield you a sizeable ROI, but those same efforts are likely to increase ROI in all arenas. Just as an injury to one part of the body can have drastic negative effects on other areas, a less-than-good team member will have the same affect on your hotel – this idea works in reverse as well.

2016 has arrived and if you’re in need of top talent, break out the recruitment guns and get to work. The NFL spends enormous amounts of money, time, and effort on recruitment – take a leaf out of their book and do the same.

Restaurant Marketing

You have a spectacular restaurant serving up the finest dining experience in town. That’s fantastic! Except, what’s your marketing strategy? Unless you were lucky enough to be voted one of the top restaurants in the country by The New York Times, it’s likely that not many people will get to experience what you’re offering, because

The millennial generation is shaping the hospitality industry. This is the generation born from the early 1980s through the early 2000s. A generation accustomed to instant gratification, constant technology updates and evolutions and the ability to both be alone and connected all at once. It’s imperative that your hotel management team understands this generation, and exceeds their needs and expectations. Especially considering within the next 10 years, this generation will comprise the largest customer segment within the travel industry. By 2025, this generation will account for 75% of the workforce, according to this study.

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