In the ever-competitive hospitality market, increasing hotel bookings in the United States requires a strategic and multifaceted approach. Here is what you need to know. With traveler preferences evolving post-pandemic …
Insights : Hotel Marketing
Increase Direct Bookings on Your Hotel Website
Does your hotel have a ‘book direct’ strategy in place? Try these tactics to increase your direct bookings and improve conversions on your hotel website. Despite hoteliers spending on marketing activities, the …
Effective Hotel Marketing Ideas to Maximize Revenue
Almost everyone needs the services of a hotel at least once in a lifetime, but there are a vast number of hotels for guests to choose from. Make sure your …
Facebook Ads for Hotels
If you’re a hotelier and you’re not paying to play on Facebook, you’re probably not seeing great results. With opportunities for organic reach continuing to narrow since Facebook began revamping …
Convert Hotel Guests from Biz to “Bleisure”
“All work and no play” is quickly becoming an outdated concept as more business travelers opt to extend their travel plans for a little extra adventure while in town, commonly …
Influencer Marketing Taps Social Referral Networks
Until the digital revolution, expensive print ads and commercials were the only way to tip the grand consumer awareness scales in your favor. Now, thanks to millennial activity on social …
Hotel Budgeting Strategies for 2018
The end of the year means extra focus on hotel budgeting strategies for 2018. While the end-product is an estimated financial statement for the upcoming year, the process begins with …
Get More Direct Bookings on Your Hotel Website
In the online space, the best way to generate conversions is with your own content. According to Darlene Rondeau, VP at hotel marketing company, Leonardo, “No channel is more profitable than …
Market the Hotel Experience, Not Just a Bed
According to a study by FutureCast, Millennials spend over $200 billion on travel each year. They are a valuable demographic for hotels, and they have very specific preferences in regards …
Understand How People Choose Hotels
How People Choose Hotels When it comes to hotels, knowing your target market is crucial to the success of your hotel. One aspect of your target market you must understand …