If you’re a hotelier and you’re not paying to play on Facebook, you’re probably not seeing great results. With opportunities for organic reach continuing to narrow since Facebook began revamping …
Insights : Hotel Marketing
Convert Hotel Guests from Biz to “Bleisure”
“All work and no play” is quickly becoming an outdated concept as business travelers opt to extend their trips for a little extra adventure while in town. According to a …
Influencer Marketing Taps Social Referral Networks
Until the digital revolution, expensive print ads and commercials were the only way to tip the grand consumer awareness scales in your favor. Now, thanks to millennial activity on social …
Hotel Budgeting Strategies for 2018
The end of the year means extra focus on hotel budgeting strategies for 2018. While the end-product is an estimated financial statement for the upcoming year, the process begins with …
Get More Direct Bookings on Your Hotel Website
In the online space, the best way to generate conversions is with your own content. According to Darlene Rondeau, VP at hotel marketing company Leonardo, “No channel is more profitable …
Market the Hotel Experience, Not Just a Bed
According to a study by FutureCast, Millennials spend over $200 billion on travel each year. They are a valuable demographic for hotels, and they have very specific preferences in regards …
Understand These Four Reasons Why People Choose Hotels, and Your Revenue Will Skyrocket
Before a comedian ever steps on stage, he’s done a healthy amount of research to create comedic bits that are likely to make his intended audience laugh. Once that comedian …
Why Feedback is Key to Your Hotel’s Financial Success
No matter who you are, what you do, or where you live, it’s safe to say feedback is always essential. If you’re a teacher, you need feedback regarding your methods, …
Hotel Owners – Here Are Our Most Read Sales, Marketing & Operations Posts of 2016
Now that 2016 is coming to a close, it’s the perfect time to reflect on our top three most popular hotel operations related blogs. If your hotel strives to perform …
Do You Own a Hotel? Here Are 5 Mistakes You Don’t Want to Make
It’s no easy path being a hotel owner. The hospitality industry is fiercely competitive, and constantly changing to meet the needs of the customers. Yet, there are great opportunities for …