If you’re a hotelier and you’re not paying to play on Facebook, you’re probably not seeing great results. With opportunities for organic reach continuing to narrow since Facebook began revamping …
Insights : Hotel Marketing
Convert Hotel Guests from Biz to “Bleisure”
“All work and no play” is quickly becoming an outdated concept as more business travelers opt to extend their travel plans for a little extra adventure while in town, commonly …
Influencer Marketing Taps Social Referral Networks
Until the digital revolution, expensive print ads and commercials were the only way to tip the grand consumer awareness scales in your favor. Now, thanks to millennial activity on social …
Hotel Budgeting Strategies for 2018
The end of the year means extra focus on hotel budgeting strategies for 2018. While the end-product is an estimated financial statement for the upcoming year, the process begins with …
Get More Direct Bookings on Your Hotel Website
In the online space, the best way to generate conversions is with your own content. According to Darlene Rondeau, VP at hotel marketing company, Leonardo, “No channel is more profitable than …
Market the Hotel Experience, Not Just a Bed
According to a study by FutureCast, Millennials spend over $200 billion on travel each year. They are a valuable demographic for hotels, and they have very specific preferences in regards …
Understand How People Choose Hotels
How People Choose Hotels When it comes to hotels, knowing your target market is crucial to the success of your hotel. One aspect of your target market you must understand …
Hotel Guest Feedback is Key to Financial Success
No matter who you are, what you do, or where you live, it’s safe to say feedback is always essential. If you’re a teacher, you need feedback regarding your methods, …
Hotel Owners – Here Are Our Most Read Posts of 2016
Now that 2016 is coming to a close, it’s the perfect time for hotel owners to reflect on our top three most popular hotel operations related blogs. If your hotel …
Hotel Owner Mistakes You Don’t Want to Make
It’s no easy path being a hotel owner. The hospitality industry is fiercely competitive, and constantly changing to meet the needs of the customers. Yet, there are great opportunities for …