If you’re a hotelier and you’re not paying to play on Facebook, you’re probably not seeing great results. With opportunities for organic reach continuing to narrow since Facebook began revamping news feed algorithms in late 2013, companies have seen a steady decline in the number of Facebook users that can be reached for free. On

“All work and no play” is quickly becoming an outdated concept as business travelers opt to extend their trips for a little extra adventure while in town. According to a recent study conducted by Expedia Media Solutions and Luth Research, these hybrid business and leisure treks, commonly referred to as “bleisure” trips, account for nearly

Until the digital revolution, expensive print ads and commercials were the only way to tip the grand consumer awareness scales in your favor. Now, thanks to millennial activity on social media, word-of-mouth influencer marketing is a relatively inexpensive, referral-based social experience that can propel your brand into the spotlight and deliver new guests to your

The end of the year means extra focus on hotel budgeting strategies for 2018. While the end-product is an estimated financial statement for the upcoming year, the process begins with a marketing plan. Robert Mandelbaum, contributing author at Hotel Management, shares useful insights in his article, “Understand Your Local Market When Making 2018 Budget.” Research

In the online space, the best way to generate conversions is with your own content. According to Darlene Rondeau, VP at hotel marketing company Leonardo, “No channel is more profitable than your own hotel website.” Alicia Hoisington of Hotelmanagement.net shares a few tips in her article, “5 Ways to Drive Direct Bookings on your Hotel

According to a study by FutureCast, Millennials spend over $200 billion on travel each year. They are a valuable demographic for hotels, and they have very specific preferences in regards to travel and vacation expectations. 82% of millennials prioritize the hotel experience over luxury rooms and material goods. Hoteliers can appeal to millennial travelers by

Before a comedian ever steps on stage, he’s done a healthy amount of research to create comedic bits that are likely to make his intended audience laugh. Once that comedian is on stage, he is still feeling out the audience, testing the audience, as he works through his comedy set. This is because the success of a comedian largely depends on the audience and the audience’s sense of humor. A comedian who can’t make an audience laugh is not going to be a successful comedian.

No matter who you are, what you do, or where you live, it’s safe to say feedback is always essential.

If you’re a teacher, you need feedback regarding your methods, and whether or not they’re working.

If you’re a golfer, you need feedback to improve your game to win more often.

If you’re married, feedback is essential to keeping the marriage strong and successful.

For hoteliers, feedback is beyond important – it’s key. The purpose of the hotel is to provide a comfortable and enjoyable experience for the guest, which will then bring in revenue. If the guests are not having said comfortable and enjoyable experience, then the revenue will diminish.

Hotel guest feedback is the link between the experience and the resulting revenue. The great news is that there are ample ways to get feedback for your hotel, you just have to be willing to receive it! Here are a few of the simplest channels of feedback.

Now that 2016 is coming to a close, it’s the perfect time to reflect on our top three most popular hotel operations related blogs. If your hotel strives to perform even better in 2017, then it’s a great time to find a little motivation and guidance in one of the following blogs:

It’s no easy path being a hotel owner. The hospitality industry is fiercely competitive, and constantly changing to meet the needs of the customers. Yet, there are great opportunities for financial rewards if success is achieved.

With the New Year rapidly approaching, there’s no better time to take a look at some of the biggest hotel owner mistakes made. By contemplating mistakes you might have made, or hope not to make, you can arm yourself with the best weapon of all – knowledge.