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According to a study by FutureCast, Millennials spend over $200 billion on travel each year. They are a valuable demographic for hotels, and they have very specific preferences in regards to travel and vacation expectations. 82% of millennials prioritize the hotel experience over luxury rooms and material goods. Hoteliers can appeal to millennial travelers by

hot hotel trends

Though it may only be November, the new year will be here in the blink of an eye. The hospitality industry is constantly evolving, and you better believe plenty will change and evolve in 2017.

Due to the rapid pace of technology advances and social media, it often seems that hotel owners struggle to simply keep up with the changes. Yet, to be truly competitive in an increasingly competitive market, keeping up with trends isn’t always good enough – you want to strive to be ahead of the trends.

No one can predict the future, but based on data from 2016, you can likely expect these hot hotel trends to take root in 2017 – hint – this is your chance to be ahead of the curve!

millennial travel trends

The elusive millennial travelers… the group every hotel wants to attract, yet only some are skilled, or lucky, enough to succeed.

Just to be sure we’re all on the same page, let’s define who the “millennial” traveler is: aka Generation Y, millennials are essentially young adults born after the early 1980s and are well-versed in technology, own anywhere from 1 – 10 “devices,” and are active on just about every social media channel.

So now we know more or less “who” the millennial travelers are, how do we, as hoteliers, attract them? What are millennial travel trends?

HMG Hospitality

Not everything within the hospitality industry is reliable and constant, but there’s at least one dependable event that happens all year round. A never ending source of hotel revenue, that always has revenue-expanding potential. Weddings are the source of this magic. Most people who “fall in love” get married, and good thing they do, because

The millennial generation is shaping the hospitality industry. This is the generation born from the early 1980s through the early 2000s. A generation accustomed to instant gratification, constant technology updates and evolutions and the ability to both be alone and connected all at once. It’s imperative that your hotel management team understands this generation, and exceeds their needs and expectations. Especially considering within the next 10 years, this generation will comprise the largest customer segment within the travel industry. By 2025, this generation will account for 75% of the workforce, according to this study.

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