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According to a study by FutureCast, Millennials spend over $200 billion on travel each year. They are a valuable demographic for hotels, and they have very specific preferences in regards to travel and vacation expectations. 82% of millennials prioritize the hotel experience over luxury rooms and material goods. Hoteliers can appeal to millennial travelers by

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Now that 2016 is coming to a close, it’s the perfect time to reflect on our top three most popular hotel operations related blogs. If your hotel strives to perform even better in 2017, then it’s a great time to find a little motivation and guidance in one of the following blogs:

millennial travel trends

The elusive millennial travelers… the group every hotel wants to attract, yet only some are skilled, or lucky, enough to succeed.

Just to be sure we’re all on the same page, let’s define who the “millennial” traveler is: aka Generation Y, millennials are essentially young adults born after the early 1980s and are well-versed in technology, own anywhere from 1 – 10 “devices,” and are active on just about every social media channel.

So now we know more or less “who” the millennial travelers are, how do we, as hoteliers, attract them? What are millennial travel trends?

The millennial generation is shaping the hospitality industry. This is the generation born from the early 1980s through the early 2000s. A generation accustomed to instant gratification, constant technology updates and evolutions and the ability to both be alone and connected all at once. It’s imperative that your hotel management team understands this generation, and exceeds their needs and expectations. Especially considering within the next 10 years, this generation will comprise the largest customer segment within the travel industry. By 2025, this generation will account for 75% of the workforce, according to this study.

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