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guest experience management

As we head into the busy seasons of Spring and Summer, it’s more important than ever to have standard operating procedures in place.

We’ve already detailed why SOP’s are crucial for internal processes, and now we’ll further explain why they are just as crucial for enhancing the guest’s experience.

Hotels that clearly pay attention to small details and are committed to customer service will always differentiate themselves. A hotel with branded and recognizable SOP’s will not only stand out, but will attract faithful repeat clients again and again, one of the true keys to loyalty and ultimately long-term success.

Anything your hotel can do to provide a consistently spectacular experience for the guest, is well-worth the time, effort, and resources required. Here are three key reasons why, and how, SOP’s enhance the experience.

hotel standard operating procedures

Three words can make or a break a hotel – Standard Operating Procedures (SOPs). The bigger the organization, the more important SOPs become. Even individual boutique hotels are still “big enough” to require SOP’s to perform at optimal efficiency. Hotel chains and brands without SOP’s are unlikely to succeed.

The point here is short and sweet – have an SOP in your hotel for literally everything.  If this isn’t already the case, start implementing them now to ensure  your hotel is set-up for success.

Similar to how children need structure in their daily lives in order to mature into grounded, stable adults, hotels require structure in order to function at maximum efficiency. SOP’s affect not only the procedures, but also the team.

hotel standard operating procedures

Hotel operations are varied , they can be complex, and how they’re done provides identity and reputation. Needless to say, it is crucial to the success to implement Hotel Standard Operating Procedures.  

All businesses benefit and operate at a higher efficiency when they have SOP’s in place. Due to the competitive and quick-paced nature of the hospitality industry, Hotels cannot afford to not utilize tried and true SOP’s.

Everything from how a credit card in run, to how the sheets are arranged needs to have its own procedure, and if it doesn’t, implement some immediately.

Spring break is nearly here, after that comes Summer, Fall breaks, the holidays, and on the cycle goes. If your hotel isn’t already part of a well known  Brand, or if it doesn’t already have functional SOP’s from your hotel management company, then pay close attention to these next two points explaining the importance.

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