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Tag: mobile-friendly website

Direct Bookings

In the online space, the best way to generate conversions is with your own content. According to Darlene Rondeau, VP at hotel marketing company Leonardo, “No channel is more profitable than your own hotel website.” Alicia Hoisington of Hotelmanagement.net shares a few tips in her article, “5 Ways to Drive Direct Bookings on your Hotel

hot hotel trends

Though it may only be November, the new year will be here in the blink of an eye. The hospitality industry is constantly evolving, and you better believe plenty will change and evolve in 2017.

Due to the rapid pace of technology advances and social media, it often seems that hotel owners struggle to simply keep up with the changes. Yet, to be truly competitive in an increasingly competitive market, keeping up with trends isn’t always good enough – you want to strive to be ahead of the trends.

No one can predict the future, but based on data from 2016, you can likely expect these hot hotel trends to take root in 2017 – hint – this is your chance to be ahead of the curve!

hotel marketing ideas

Most everyone needs the services of a hotel at least once in a lifetime. For the majority of us, hotels are utilized much more regularly than that.

The point is – hotels are an integral part of our society.

Except there are a vast amount  of hotels to choose from. Hotels are everywhere and one could argue that at times there are more hotels than people who need them.

What does this mean for your hotel? It means that your hotel needs to stand out to your target guest.

Keeping up with the constant evolution of marketing, and all of its related tools can be tricky at times. Between Google constantly changing the rules of the game, shall we say, and the ever-changing social media scene, how can an organization know where to allocate resources, and where to pull back?

Be prepared. On April 21st, if your hotel website isn’t mobile friendly, it will essentially be obliterated from Google search rankings. Every site that is mobile-friendly will be labeled as such by Google and will be placed higher in the rankings. If your site isn’t mobile-optimized, then it will not likely appear anywhere near the top of the search rankings, and may not even make it onto the first page. The message about SEO for hotels is clear – your bottom line will be negatively affected by this change. We live in a fast-paced society, and when a potential guest is searching for hotels they aren’t going to search further than the first page most of the time.

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