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hotel retention issues

First and foremost, the hospitality industry is a people business. All of the technology in the world cannot replace those crucial face to face interactions, which often literally make or break a guests experience and a hotel’s bottom line. You’ve worked diligently to attract, recruit, and train your team of all star players, and they’ve been able to turn frowns upside down left and right. Imagine how devastating it would be for your hotel to lose them, especially if it’s due to a variety of reasons that can be easily remedied. Investing in and improving recruitment was the first step, and learning how to protect your investment is the next step. After the NFL teams battle it out to get the most talented players, you better believe they do everything they can to keep them there.

hospitality recruiting

Experience is a consumers bottom line. Did the housekeeping staff forget to make up the room? Not good, but if the situation is handled with care, humility, and generosity the guest will remember being treated well, rather than dwell on their unmade room. The ultimate success of a hotel lies not in its fabulous location, recent remodel, or even it’s level of luxury. The success of a hotel lies in the hands of its reigning team. The team running the hotel can make or break its success, which is why it’s crucial to recruit and attract the most talented individuals.

Consider recruitment just as important as an investment as marketing, rebranding, and remodeling. In fact, all three of those actions will be rendered useless if you don’t have an all star team on the front lines of your hotel. Not only will your improved recruitment efforts yield you a sizeable ROI, but those same efforts are likely to increase ROI in all arenas. Just as an injury to one part of the body can have drastic negative effects on other areas, a less-than-good team member will have the same affect on your hotel – this idea works in reverse as well.

2016 has arrived and if you’re in need of top talent, break out the recruitment guns and get to work. The NFL spends enormous amounts of money, time, and effort on recruitment – take a leaf out of their book and do the same.

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“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

It’s time to hit the ground running as you begin your search for new team members, or strategize ways to retain current ones. The biggest asset your hotel could ever possibly have is a kick-butt team. Location, level of luxury, amenities offered, price, so on and so forth, are all important factors, but at the end of the day, it’s people that have the biggest effect. The most beautiful and luxurious hotel in the world will get a horrible reputation if the team operating the property are not treating guests properly, and doing their jobs to the best of their abilities.

So new year, new intention – attract and keep top-notch talent, in order to be a top-notch hotel. The teams who end up competing in the Super Bowl did not get there with middle-shelf talent, they either started with exceptional talent, or they helped cultivate the talent with hours and hours of training and coaching. Recruit and retain, do those two actions thoroughly and you’ll be set up for success.

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Welcome back to our blog series about workplace diversity! Our introductory post reviewed 3 big benefits of workplace diversity, with subsequent posts diving deeper into each. Past posts discussed how workplace diversity prevents groupthink and poor decisions, increases employee engagement and success, and for today (the last post in the series), the discussion is about how it helps your hotel recruit superstar talent.

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