Essentially hotels offer a place to stay in a given location, and everyone needs that right? Which means a hotel’s target audience is almost everyone right? Wrong and wrong. Ok, …
Insights : strategy
Think Email Marketing Has Lost its Edge? Think Again
Keeping up with the constant evolution of marketing, and all of its related tools can be tricky at times. Between Google constantly changing the rules of the game, shall we …
Implementing a Revenue Strategy
Traditionally speaking, hotel management and revenue strategy have focused primarily on rooms. Moving forward, in order to maximize revenue and profits, hotel management teams must focus on optimizing revenue from …
Marketing Strategy Tips for Hotels
Facebook fatigue? A results-driven marketing strategy is so much more than just social media. Here’s the reality of today: consumers have an unprecedented impact on a hotel’s reputation and success. …