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Direct Bookings

In the online space, the best way to generate conversions is with your own content. According to Darlene Rondeau, VP at hotel marketing company Leonardo, “No channel is more profitable than your own hotel website.” Alicia Hoisington of Hotelmanagement.net shares a few tips in her article, “5 Ways to Drive Direct Bookings on your Hotel

Restaurant Marketing

You have a spectacular restaurant serving up the finest dining experience in town. That’s fantastic! Except, what’s your marketing strategy? Unless you were lucky enough to be voted one of the top restaurants in the country by The New York Times, it’s likely that not many people will get to experience what you’re offering, because

Be prepared. On April 21st, if your hotel website isn’t mobile friendly, it will essentially be obliterated from Google search rankings. Every site that is mobile-friendly will be labeled as such by Google and will be placed higher in the rankings. If your site isn’t mobile-optimized, then it will not likely appear anywhere near the top of the search rankings, and may not even make it onto the first page. The message about SEO for hotels is clear – your bottom line will be negatively affected by this change. We live in a fast-paced society, and when a potential guest is searching for hotels they aren’t going to search further than the first page most of the time.

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