FORGOT YOUR DETAILS?

Tag: content

According to a study by FutureCast, Millennials spend over $200 billion on travel each year. They are a valuable demographic for hotels, and they have very specific preferences in regards to travel and vacation expectations. 82% of millennials prioritize the hotel experience over luxury rooms and material goods. Hoteliers can appeal to millennial travelers by

increase hotel revenue

Within the hospitality industry, every season has its revenue advantages and disadvantages. Finding revenue success lies in focusing and capitalizing on each particular seasons advantages. Know the purchasing habits of your clientele. Familiarize your team with how to upsell certain items or services in the summer months. Take action to prepare the team and hotel for the summer season.

The only reason the peak summer season may fail to bring in an abundance of revenue is if your hotel team is unprepared. There’s still time yet to plan and get organized, and we want to help!

hotel marketing ideas

Most everyone needs the services of a hotel at least once in a lifetime. For the majority of us, hotels are utilized much more regularly than that.

The point is – hotels are an integral part of our society.

Except there are a vast amount  of hotels to choose from. Hotels are everywhere and one could argue that at times there are more hotels than people who need them.

What does this mean for your hotel? It means that your hotel needs to stand out to your target guest.

guest personas for hotels

Essentially hotels offer a place to stay in a given location, and everyone needs that right? Which means a hotel’s target audience is almost everyone right? Wrong and wrong. Ok, so maybe you already know that your target audience isn’t everyone per se, but truly how specific is the audience you’re targeting? How detailed is your guest profile? Do you even know what your guest persona is?

Let us help raise your awareness of why your marketing and sales tactics might not be working, or working as well as desired.

One of the biggest reasons is typically a lack of a defined guest persona. So let’s get into the details of the what, where, when, why, and how’s of creating and utilizing a guest persona for hotels.

Think back, what’s your earliest memory of having a story read to you? For as long as humans have existed on this Earth, storytelling has existed. It isn’t difficult to discern why humans love stories – emotion. Listening to, or a reading a story offers an opportunity to connect with people, places, and events emotionally. People love stories, because stories are an opportunity to feel something. Hotel’s should use stories as an opportunity to significantly increase revenue, through emotionally connecting with guests.

HMG Hospitality

Group business represents an enormous percentage of hotel revenue, and without it, or enough of it, the bottom line severely suffers. Unfortunately, hotel’s frequently neglect marketing themselves to attract group bookings, and focus instead on the leisure travelers. All business is good business, but there’s more bang for each buck when it comes to large

Content Marketing Will Increase Hotel Direct Bookings

Here’s the reality of today: consumers have an unprecedented impact on a hotel’s reputation and success. Building, maintaining, and nurturing consumer relationships has never been more important. Likely, your hotel has been doing that through social media, now your hotel needs to transition to the next evolution – content marketing. Content marketing will continue to build and maintain those relationships, while simultaneously attracting new consumers.

TOP