According to a study by FutureCast, Millennials spend over $200 billion on travel each year. They are a valuable demographic for hotels, and they have very specific preferences in regards …
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Get Your Hotel Organized with a Summer Plan to Capture Revenue
Within the hospitality industry, every season has its revenue advantages and disadvantages. Finding revenue success lies in focusing and capitalizing on each particular seasons advantages. Know the purchasing habits of …
Creating Guest Personas for Hotels
Essentially hotels offer a place to stay in a given location, and everyone needs that right? Which means a hotel’s target audience is almost everyone right? Wrong and wrong. Ok, …
How Storytelling Can Drive Revenue for Your Hotel
Think back, what’s your earliest memory of having a story read to you? For as long as humans have existed on this Earth, storytelling has existed. It isn’t difficult to …
How to Attract More Group Business
Group business represents an enormous percentage of hotel revenue, and without it, or enough of it, the bottom line severely suffers. Unfortunately, hotel’s frequently neglect marketing themselves to attract group …
Marketing Strategy Tips for Hotels
Facebook fatigue? A results-driven marketing strategy is so much more than just social media. Here’s the reality of today: consumers have an unprecedented impact on a hotel’s reputation and success. …