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The millennial generation is shaping the hospitality industry. This is the generation born from the early 1980s through the early 2000s. A generation accustomed to instant gratification, constant technology updates and evolutions and the ability to both be alone and connected all at once. It’s imperative that your hotel management team understands this generation, and exceeds their needs and expectations. Especially considering within the next 10 years, this generation will comprise the largest customer segment within the travel industry. By 2025, this generation will account for 75% of the workforce, according to this study.

Be prepared. On April 21st, if your hotel website isn’t mobile friendly, it will essentially be obliterated from Google search rankings. Every site that is mobile-friendly will be labeled as such by Google and will be placed higher in the rankings. If your site isn’t mobile-optimized, then it will not likely appear anywhere near the top of the search rankings, and may not even make it onto the first page. The message about SEO for hotels is clear – your bottom line will be negatively affected by this change. We live in a fast-paced society, and when a potential guest is searching for hotels they aren’t going to search further than the first page most of the time.

HMG Hospitality

Our society is catapulting into sustainability. These “forward-thinking” practices not only help out the environment, but they reduce costs and increase the bottom line as a result. There’s an entire movement within this realm of thinking and acting, and you want to ensure your hotel is at the forefront of it.

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