Hotel Management Case Study
The Revitalization of La Casa del Zorro
A Transformation of Epic Proportions
La Casa del Zorro, a historic jewel in the Anza Borrego desert, was dormant for years before the Hotel Managers Group came onto the scene to reposition it. With a celebrity past that any resort yearns to have, this iconic resort became too much for the previous owners to manage successfully, to the point that management let years go by while buildings stood empty. Fast forward to 2013 when Hotel Managers Group stepped in to bring new life to the neglected site and you find a case study in excellent property renovation and transformation. Within a short period of time, HMG Hotels brought in an experienced management team, introduced efficient operating and reservations systems, and restored the resort to its former glory and beyond, making it not only four star caliber, but the premier luxury destination in Borrego Springs.
On 42 expansive acres, the resort now offers guests a variety of activities including golf, archery, ping pong, horseshoes, swimming, running, hiking, fitness, tennis, biking, baci ball, chess, croquet, shuffleboard, desert tours, salon, spa, lounging, and dining. Designated an international dark sky community, the location is perfect for astronomy buffs and nature lovers alike to view the night sky unencumbered by city lights. Visitors can stay in a choice of 44 sumptuous poolside rooms (each with patio or balcony) or in one of the 19 casitas which are essentially independent guest houses, each with its own pool and spa or both. The casitas have one to four bedroom floor plans. Each luxury room has high ceilings, a wood burning fire place, wooden shutters, flat screen TV, and marble bathroom. Evening turn-down service and wifi are included. When it comes to dining, the Fox Den offers delicious casual fare including hamburgers, guacamole and chips made on site. The elegant Butterfield Room offers breakfast, lunch and dinner where special dishes include filet mignon and scallops, or drop in for a special occasion and enjoy lobster bisque. Sunday brunch is unmatched and patrons can sample a variety of original dessert creations and even have their meal outdoors on the Rose Garden Terrace. There is also a pool bar for enjoying a sunset libation.