Almost everyone needs the services of a hotel at least once in a lifetime, but there are a vast number of hotels for guests to choose from. Make sure your …
Insights : social media
Influencer Marketing Taps Social Referral Networks
Until the digital revolution, expensive print ads and commercials were the only way to tip the grand consumer awareness scales in your favor. Now, thanks to millennial activity on social …
Market the Hotel Experience, Not Just a Bed
According to a study by FutureCast, Millennials spend over $200 billion on travel each year. They are a valuable demographic for hotels, and they have very specific preferences in regards …
Get Your Hotel Organized with a Summer Plan to Capture Revenue
Within the hospitality industry, every season has its revenue advantages and disadvantages. Finding revenue success lies in focusing and capitalizing on each particular seasons advantages. Know the purchasing habits of …
Hot Hotel Trends in 2017
Though it may only be November, the new year will be here in the blink of an eye. The hospitality industry is constantly evolving, and you better believe plenty will …
Millennial Travel Trends to Embrace
The elusive millennial travelers… the group every hotel wants to attract, yet only some are skilled, or lucky, enough to succeed. Just to be sure we’re all on the same page, …
Creating Guest Personas for Hotels
Essentially hotels offer a place to stay in a given location, and everyone needs that right? Which means a hotel’s target audience is almost everyone right? Wrong and wrong. Ok, …
Hospitality Recruiting Tips for 2016
Experience is a consumers bottom line. Did the housekeeping staff forget to make up the room? Not good, but if the situation is handled with care, humility, and generosity the …
Tips You Can Really Chew On For Marketing Your Restaurant
You have a spectacular restaurant serving up the finest dining experience in town. That’s fantastic! Except, what’s your marketing strategy? Unless you were lucky enough to be voted one of …
The Millennial Traveler is Coming
The millennial generation is shaping the hospitality industry. This is the generation born from the early 1980s through the early 2000s. By 2025, this generation will account for 75 percent …
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