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millennial travel trends

The elusive millennial travelers… the group every hotel wants to attract, yet only some are skilled, or lucky, enough to succeed.

Just to be sure we’re all on the same page, let’s define who the “millennial” traveler is: aka Generation Y, millennials are essentially young adults born after the early 1980s and are well-versed in technology, own anywhere from 1 – 10 “devices,” and are active on just about every social media channel.

So now we know more or less “who” the millennial travelers are, how do we, as hoteliers, attract them? What are millennial travel trends?

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