Why Feedback is Key to Your Hotel’s Financial Success
No matter who you are, what you do, or where you live, it’s safe to say feedback is always essential.
If you’re a teacher, you need feedback regarding your methods, and whether or not they’re working.
If you’re a golfer, you need feedback to improve your game to win more often.
If you’re married, feedback is essential to keeping the marriage strong and successful.
For hoteliers, feedback is beyond important – it’s key. The purpose of the hotel is to provide a comfortable and enjoyable experience for the guest, which will then bring in revenue. If the guests are not having said comfortable and enjoyable experience, then the revenue will diminish.
Hotel guest feedback is the link between the experience and the resulting revenue. The great news is that there are ample ways to get feedback for your hotel, you just have to be willing to receive it! Here are a few of the simplest channels of feedback.
The Importance of Hotel Guest Feedback
Reviews Are Friends
Everything has a silver lining, even negative reviews! A large portion of the people who wish to take the time to leave a review are doing so because they have a complaint. Such is life. Yet, this provides an excellent opportunity for growth and improvement on the part of the hotel. What went wrong? Is it something you or your team can fix? Was this an issue that, if fixed, will improve the experience for countless other guests?
The Main Point: Don’t let negative reviews fall by the wayside. Learn from them.
Pay Attention to What Guests Enjoyed
Positive reviews do exist, and they’re quite useful. It’s just as important to know what’s being done well, as what isn’t. When guests say they loved something, keep doing it! Do more of it! Give the people what they want, and the people (guests) will give the hotel their money!
Always, Always, Always, Listen to Your Front Line
Who hears every complaint and affirmation? The team members who man the front desk. These wonderful people work with the guests firsthand, deal with their complaints, receive their compliments, and everything in between. Undoubtedly they will have suggestions and ideas to share with you.
The Main Point: Create a forum to receive the feedback from the team.
Feedback is everywhere. People love to chat, people love to provide an opinion. Take the time to ask for feedback, from the team, from guests, from restaurant goers, spa-goers, and everyone in between. A receptive attitude and a willingness to change and improve will help to ensure your hotel reaches all of its financial goals!
Feedback is essential to your hotel’s revenue. If there are experience issues happening repeatedly, your hotel will see a decline in bookings. If you take the time to find out what the issues are and fix them, the bookings will increase. If you take the time to find out what your hotel is doing well, you can keep doing it, do more of it, and continue to see the bookings rise. It’s a simple concept really – listen, respond, adjust, and watch the revenue pour in!
Looking for further advice, further feedback? Contact the experienced and renowned HMG Hospitality today for all your hotel management needs.
- San Diego, CA – Domestic and international hote...
- If you’re a hotelier and you’re not paying to p...
- “All work and no play” is quickly becoming an o...
- Until the digital revolution, expensive print a...
- The end of the year means extra focus on hotel ...
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015