In the online space, the best way to generate conversions is with your own content. According to Darlene Rondeau, VP at hotel marketing company Leonardo, “No channel is more profitable than your own hotel website.” Alicia Hoisington of Hotelmanagement.net shares a few tips in her article, “5 Ways to Drive Direct Bookings on your Hotel

Common areas of your hotel should have easy and efficient access to power. Modern travelers rely on their devices to stay connected, and hotels should be able to accommodate those specific needs. Consider adding more connectivity solutions, such as USB outlets, to add an extra level of convenience to the hotel stay. Nancy Snyder, author

The elusive millennial travelers… the group every hotel wants to attract, yet only some are skilled, or lucky, enough to succeed.

Just to be sure we’re all on the same page, let’s define who the “millennial” traveler is: aka Generation Y, millennials are essentially young adults born after the early 1980s and are well-versed in technology, own anywhere from 1 – 10 “devices,” and are active on just about every social media channel.

So now we know more or less “who” the millennial travelers are, how do we, as hoteliers, attract them? What are millennial travel trends?