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Direct Bookings

In the online space, the best way to generate conversions is with your own content. According to Darlene Rondeau, VP at hotel marketing company Leonardo, “No channel is more profitable than your own hotel website.” Alicia Hoisington of Hotelmanagement.net shares a few tips in her article, “5 Ways to Drive Direct Bookings on your Hotel

According to a study by FutureCast, Millennials spend over $200 billion on travel each year. They are a valuable demographic for hotels, and they have very specific preferences in regards to travel and vacation expectations. 82% of millennials prioritize the hotel experience over luxury rooms and material goods. Hoteliers can appeal to millennial travelers by

hotel guest feedback

No matter who you are, what you do, or where you live, it’s safe to say feedback is always essential.

If you’re a teacher, you need feedback regarding your methods, and whether or not they’re working.

If you’re a golfer, you need feedback to improve your game to win more often.

If you’re married, feedback is essential to keeping the marriage strong and successful.

For hoteliers, feedback is beyond important – it’s key. The purpose of the hotel is to provide a comfortable and enjoyable experience for the guest, which will then bring in revenue. If the guests are not having said comfortable and enjoyable experience, then the revenue will diminish.

Hotel guest feedback is the link between the experience and the resulting revenue. The great news is that there are ample ways to get feedback for your hotel, you just have to be willing to receive it! Here are a few of the simplest channels of feedback.

hotel owner mistakes

It’s no easy path being a hotel owner. The hospitality industry is fiercely competitive, and constantly changing to meet the needs of the customers. Yet, there are great opportunities for financial rewards if success is achieved.

With the New Year rapidly approaching, there’s no better time to take a look at some of the biggest hotel owner mistakes made. By contemplating mistakes you might have made, or hope not to make, you can arm yourself with the best weapon of all – knowledge.

hot hotel trends

Though it may only be November, the new year will be here in the blink of an eye. The hospitality industry is constantly evolving, and you better believe plenty will change and evolve in 2017.

Due to the rapid pace of technology advances and social media, it often seems that hotel owners struggle to simply keep up with the changes. Yet, to be truly competitive in an increasingly competitive market, keeping up with trends isn’t always good enough – you want to strive to be ahead of the trends.

No one can predict the future, but based on data from 2016, you can likely expect these hot hotel trends to take root in 2017 – hint – this is your chance to be ahead of the curve!

Total Revenue Management for Hotels

When it comes to revenue opportunities for a hotel, there are two main categories: Sales and Savings.

Both categories are useful and can be applied in different settings. Adopting strategies and implementing new tactics that save money by cutting back on a cost is very beneficial, and is more of a long-term strategy. Investing money up front, perhaps in some sort of product that can be sold, is also an excellent source of income for a hotel.

All too often the quick-pace of life gets in the way of taking the time to assess where more revenue might be saved or acquired, ultimately hurting a hotel’s bottom line.

We’ve compiled a quick list of some often overlooked revenue ideas for hotels from both categories. Ways to save revenue (thus increasing it over time), or to immediately increase revenue.

hotel marketing ideas

Most everyone needs the services of a hotel at least once in a lifetime. For the majority of us, hotels are utilized much more regularly than that.

The point is – hotels are an integral part of our society.

Except there are a vast amount  of hotels to choose from. Hotels are everywhere and one could argue that at times there are more hotels than people who need them.

What does this mean for your hotel? It means that your hotel needs to stand out to your target guest.

millennial travel trends

The elusive millennial travelers… the group every hotel wants to attract, yet only some are skilled, or lucky, enough to succeed.

Just to be sure we’re all on the same page, let’s define who the “millennial” traveler is: aka Generation Y, millennials are essentially young adults born after the early 1980s and are well-versed in technology, own anywhere from 1 – 10 “devices,” and are active on just about every social media channel.

So now we know more or less “who” the millennial travelers are, how do we, as hoteliers, attract them? What are millennial travel trends?

guest personas for hotels

Essentially hotels offer a place to stay in a given location, and everyone needs that right? Which means a hotel’s target audience is almost everyone right? Wrong and wrong. Ok, so maybe you already know that your target audience isn’t everyone per se, but truly how specific is the audience you’re targeting? How detailed is your guest profile? Do you even know what your guest persona is?

Let us help raise your awareness of why your marketing and sales tactics might not be working, or working as well as desired.

One of the biggest reasons is typically a lack of a defined guest persona. So let’s get into the details of the what, where, when, why, and how’s of creating and utilizing a guest persona for hotels.

10, 9, 8, 7… the countdown has begun, and no, not for the epic ball drop ringing in 2016, but for the rapidly approaching due date of your hotel’s budget and marketing plan for the new year. This is an instrumentally important tool for your hotel, it can truly influence the success or failure for the next year.

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