In a hotel, maintaining peak performance levels requires many resources. Figuring out how to decrease waste while keeping performance standards and levels high, is a challenge to say the least.
Yet, not figuring out how to decrease waste is bad news for your hotel on two fronts – the environment + the bottom line.
Negatively impacting the environment may also negatively impact your hotel’s reputation. It’s no secret that consumers are much more environmentally aware, and take notice when establishments aren’t.
The fact remains that wastefulness must be avoided, with efficiency and sustainability taking it’s place.
When it comes to hotel renovations, the term can be fairly vague at times. For our purposes we will be discussing major capital renovations. Meaning renovations that will increase the life of your asset.
Typically the purpose of a renovation is to strengthen, add or improve revenue streams, which can and will happen when the life of your asset is increased.
When it’s all said and done, we are always striving to increase the value of our hotels, and renovations are an excellent way to do so.
How often should your hotel be renovated? There is no perfect equation that will help you determine that, but keep in mind the fierce competition in the industry as well as constantly changing trends and technological advancements.
Of course, any renovation desired needs to bring a substantial return on the investment for it to be worth it, so as we suggest some renovations that may increase the value of your hotel, be sure to meet with your financial team to discuss what is realistic for your asset.
What is the key to a hotel’s success? Excellent hotel management.
The location, decor and luxury level of a property are factors in success, for example, but surprisingly they aren’t the decisive factors.
Not everyone can afford a perfectly located, luxury hotel. Not all guests pay strict attention to the decor and design of a hotel.
But everyone pays attention to how smooth and welcoming their experience was. Everybody remembers how they were treated. People won’t forget the general feel of a hotel.
Those are all aspects of hotel management.
There is no singular way to define great hotel management, but it is known that excellent hotel management is the key to any hotel’s success, no matter the size or scope of the property.
What are some examples of great hotel management? What should you be looking for, asking for, when it comes time to choose a hotel management company?
Here are a few points to help you answer those questions:
When it comes to revenue opportunities for a hotel, there are two main categories: Sales and Savings.
Both categories are useful and can be applied in different settings. Adopting strategies and implementing new tactics that save money by cutting back on a cost is very beneficial, and is more of a long-term strategy. Investing money up front, perhaps in some sort of product that can be sold, is also an excellent source of income for a hotel.
All too often the quick-pace of life gets in the way of taking the time to assess where more revenue might be saved or acquired, ultimately hurting a hotel’s bottom line.
We’ve compiled a quick list of some often overlooked revenue ideas for hotels from both categories. Ways to save revenue (thus increasing it over time), or to immediately increase revenue.
Choosing the Right Hotel Management Company is Imperative to The Success of Your Hotel. Here’s What to Consider.
Whether you have a hotel already, are in the process of acquiring one or have plans to build one in the near future, you’re going to want to everything within your power to maximize your investment, right?
What does it take to be a successful and thriving hotel? Many things. Yet, we can simplify it to one extremely important detail – team member happiness and satisfaction.
Think back for a minute to a customer service experience, or two, you’ve had that went badly. Why did it go poorly? Why was it a negative customer service experience? Notably there may be a variety of reasons, but more often than not customer service scenarios that result in an unhappy customer likely stemmed from an unhappy employee.
- Published in Blog
Most everyone needs the services of a hotel at least once in a lifetime. For the majority of us, hotels are utilized much more regularly than that.
The point is – hotels are an integral part of our society.
Except there are a vast amount of hotels to choose from. Hotels are everywhere and one could argue that at times there are more hotels than people who need them.
What does this mean for your hotel? It means that your hotel needs to stand out to your target guest.
The elusive millennial travelers… the group every hotel wants to attract, yet only some are skilled, or lucky, enough to succeed.
Just to be sure we’re all on the same page, let’s define who the “millennial” traveler is: aka Generation Y, millennials are essentially young adults born after the early 1980s and are well-versed in technology, own anywhere from 1 – 10 “devices,” and are active on just about every social media channel.
So now we know more or less “who” the millennial travelers are, how do we, as hoteliers, attract them? What are millennial travel trends?
Consumers are interested in sustainability and green practices – this isn’t exactly breaking news. Yet, the significance of that statement is still immense, green practices aren’t optional if you want success for your hotel, they are necessary.
The hospitality industry is an industry consistently at the forefront of the trends, and since the latest green practices tend to become “trendy,” hotels must try and be ahead of the trends, set the trends, and at the very least – follow them.
The green practices of five years ago are commonplace now – i.e. the friendly card in the bathroom explaining the option to reuse towels. If that’s the sort of green level your hotel is on, there may be some work to do.
Essentially hotels offer a place to stay in a given location, and everyone needs that right? Which means a hotel’s target audience is almost everyone right? Wrong and wrong. Ok, so maybe you already know that your target audience isn’t everyone per se, but truly how specific is the audience you’re targeting? How detailed is your guest profile? Do you even know what your guest persona is?
Let us help raise your awareness of why your marketing and sales tactics might not be working, or working as well as desired.
One of the biggest reasons is typically a lack of a defined guest persona. So let’s get into the details of the what, where, when, why, and how’s of creating and utilizing a guest persona for hotels.
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