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San Diego, CA – Domestic and international hotel brand management firm HMG Hospitality announces the addition of Ruth Ormsby to the company’s diverse team of top performing hotel professionals. As Vice President of Development, Ormsby is positioned to expand the company’s roster of national hotel clients by focusing on the team’s distinct proficiency at applying in-depth

Facebook Ads for hotels

If you’re a hotelier and you’re not paying to play on Facebook, you’re probably not seeing great results. With opportunities for organic reach continuing to narrow since Facebook began revamping news feed algorithms in late 2013, companies have seen a steady decline in the number of Facebook users that can be reached for free. On

bleisure

“All work and no play” is quickly becoming an outdated concept as business travelers opt to extend their trips for a little extra adventure while in town. According to a recent study conducted by Expedia Media Solutions and Luth Research, these hybrid business and leisure treks, commonly referred to as “bleisure” trips, account for nearly

influencer marketing

Until the digital revolution, expensive print ads and commercials were the only way to tip the grand consumer awareness scales in your favor. Now, thanks to millennial activity on social media, word-of-mouth influencer marketing is a relatively inexpensive, referral-based social experience that can propel your brand into the spotlight and deliver new guests to your

hotel budgeting strategies 2018

The end of the year means extra focus on hotel budgeting strategies for 2018. While the end-product is an estimated financial statement for the upcoming year, the process begins with a marketing plan. Robert Mandelbaum, contributing author at Hotel Management, shares useful insights in his article, “Understand Your Local Market When Making 2018 Budget.” Research

Direct Bookings

In the online space, the best way to generate conversions is with your own content. According to Darlene Rondeau, VP at hotel marketing company Leonardo, “No channel is more profitable than your own hotel website.” Alicia Hoisington of Hotelmanagement.net shares a few tips in her article, “5 Ways to Drive Direct Bookings on your Hotel

Common areas of your hotel should have easy and efficient access to power. Modern travelers rely on their devices to stay connected, and hotels should be able to accommodate those specific needs. Consider adding more connectivity solutions, such as USB outlets, to add an extra level of convenience to the hotel stay. Nancy Snyder, author

Hotel operators know that there are countless incremental costs that add up to a lot of expenses. Industry executives discussed this topic at length at Hotel ROI Midwest conference, part of the Hotel ROI Series. Here are some of their insights on how reducing hotel costs. Eliminate Dead Space | According to Chris Winterhalter, CEO

According to a study by FutureCast, Millennials spend over $200 billion on travel each year. They are a valuable demographic for hotels, and they have very specific preferences in regards to travel and vacation expectations. 82% of millennials prioritize the hotel experience over luxury rooms and material goods. Hoteliers can appeal to millennial travelers by

how people choose hotels

Before a comedian ever steps on stage, he’s done a healthy amount of research to create comedic bits that are likely to make his intended audience laugh. Once that comedian is on stage, he is still feeling out the audience, testing the audience, as he works through his comedy set. This is because the success of a comedian largely depends on the audience and the audience’s sense of humor. A comedian who can’t make an audience laugh is not going to be a successful comedian.

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