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bleisure

“All work and no play” is quickly becoming an outdated concept as business travelers opt to extend their trips for a little extra adventure while in town. According to a recent study conducted by Expedia Media Solutions and Luth Research, these hybrid business and leisure treks, commonly referred to as “bleisure” trips, account for nearly

influencer marketing

Until the digital revolution, expensive print ads and commercials were the only way to tip the grand consumer awareness scales in your favor. Now, thanks to millennial activity on social media, word-of-mouth influencer marketing is a relatively inexpensive, referral-based social experience that can propel your brand into the spotlight and deliver new guests to your

hotel budgeting strategies 2018

The end of the year means extra focus on hotel budgeting strategies for 2018. While the end-product is an estimated financial statement for the upcoming year, the process begins with a marketing plan. Robert Mandelbaum, contributing author at Hotel Management, shares useful insights in his article, “Understand Your Local Market When Making 2018 Budget.” Research

Direct Bookings

In the online space, the best way to generate conversions is with your own content. According to Darlene Rondeau, VP at hotel marketing company Leonardo, “No channel is more profitable than your own hotel website.” Alicia Hoisington of Hotelmanagement.net shares a few tips in her article, “5 Ways to Drive Direct Bookings on your Hotel

Common areas of your hotel should have easy and efficient access to power. Modern travelers rely on their devices to stay connected, and hotels should be able to accommodate those specific needs. Consider adding more connectivity solutions, such as USB outlets, to add an extra level of convenience to the hotel stay. Nancy Snyder, author

Hotel operators know that there are countless incremental costs that add up to a lot of expenses. Industry executives discussed this topic at length at Hotel ROI Midwest conference, part of the Hotel ROI Series. Here are some of their insights on how reducing hotel costs. Eliminate Dead Space | According to Chris Winterhalter, CEO

According to a study by FutureCast, Millennials spend over $200 billion on travel each year. They are a valuable demographic for hotels, and they have very specific preferences in regards to travel and vacation expectations. 82% of millennials prioritize the hotel experience over luxury rooms and material goods. Hoteliers can appeal to millennial travelers by

how people choose hotels

Before a comedian ever steps on stage, he’s done a healthy amount of research to create comedic bits that are likely to make his intended audience laugh. Once that comedian is on stage, he is still feeling out the audience, testing the audience, as he works through his comedy set. This is because the success of a comedian largely depends on the audience and the audience’s sense of humor. A comedian who can’t make an audience laugh is not going to be a successful comedian.

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increase hotel revenue

Within the hospitality industry, every season has its revenue advantages and disadvantages. Finding revenue success lies in focusing and capitalizing on each particular seasons advantages. Know the purchasing habits of your clientele. Familiarize your team with how to upsell certain items or services in the summer months. Take action to prepare the team and hotel for the summer season.

The only reason the peak summer season may fail to bring in an abundance of revenue is if your hotel team is unprepared. There’s still time yet to plan and get organized, and we want to help!

hotel guest feedback

No matter who you are, what you do, or where you live, it’s safe to say feedback is always essential.

If you’re a teacher, you need feedback regarding your methods, and whether or not they’re working.

If you’re a golfer, you need feedback to improve your game to win more often.

If you’re married, feedback is essential to keeping the marriage strong and successful.

For hoteliers, feedback is beyond important – it’s key. The purpose of the hotel is to provide a comfortable and enjoyable experience for the guest, which will then bring in revenue. If the guests are not having said comfortable and enjoyable experience, then the revenue will diminish.

Hotel guest feedback is the link between the experience and the resulting revenue. The great news is that there are ample ways to get feedback for your hotel, you just have to be willing to receive it! Here are a few of the simplest channels of feedback.

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