In the online space, the best way to generate conversions is with your own content. According to Darlene Rondeau, VP at hotel marketing company Leonardo, “No channel is more profitable than your own hotel website.” Alicia Hoisington of Hotelmanagement.net shares a few tips in her article, “5 Ways to Drive Direct Bookings on your Hotel
Common areas of your hotel should have easy and efficient access to power. Modern travelers rely on their devices to stay connected, and hotels should be able to accommodate those specific needs. Consider adding more connectivity solutions, such as USB outlets, to add an extra level of convenience to the hotel stay. Nancy Snyder, author
Hotel operators know that there are countless incremental costs that add up to a lot of expenses. Industry executives discussed this topic at length at Hotel ROI Midwest conference, part of the Hotel ROI Series. Here are some of their insights on how reducing hotel costs. Eliminate Dead Space | According to Chris Winterhalter, CEO
According to a study by FutureCast, Millennials spend over $200 billion on travel each year. They are a valuable demographic for hotels, and they have very specific preferences in regards to travel and vacation expectations. 82% of millennials prioritize the hotel experience over luxury rooms and material goods. Hoteliers can appeal to millennial travelers by
Before a comedian ever steps on stage, he’s done a healthy amount of research to create comedic bits that are likely to make his intended audience laugh. Once that comedian is on stage, he is still feeling out the audience, testing the audience, as he works through his comedy set. This is because the success of a comedian largely depends on the audience and the audience’s sense of humor. A comedian who can’t make an audience laugh is not going to be a successful comedian.
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Within the hospitality industry, every season has its revenue advantages and disadvantages. Finding revenue success lies in focusing and capitalizing on each particular seasons advantages. Know the purchasing habits of your clientele. Familiarize your team with how to upsell certain items or services in the summer months. Take action to prepare the team and hotel for the summer season.
The only reason the peak summer season may fail to bring in an abundance of revenue is if your hotel team is unprepared. There’s still time yet to plan and get organized, and we want to help!
No matter who you are, what you do, or where you live, it’s safe to say feedback is always essential.
If you’re a teacher, you need feedback regarding your methods, and whether or not they’re working.
If you’re a golfer, you need feedback to improve your game to win more often.
If you’re married, feedback is essential to keeping the marriage strong and successful.
For hoteliers, feedback is beyond important – it’s key. The purpose of the hotel is to provide a comfortable and enjoyable experience for the guest, which will then bring in revenue. If the guests are not having said comfortable and enjoyable experience, then the revenue will diminish.
Hotel guest feedback is the link between the experience and the resulting revenue. The great news is that there are ample ways to get feedback for your hotel, you just have to be willing to receive it! Here are a few of the simplest channels of feedback.
If you own or operate a hotel, you’ll be well acquainted with two main reasons for a hotel’s existence – to provide a comfortable environment for guests to stay in and to bring in revenue.
Successfully owning and operating a hotel is a rewarding experience, but it isn’t without challenges along the way. One of the biggest challenges posed to the hotel industry is waste. Waste gets in the way of both aforementioned goals – providing a comfortable environment for guests to stay in and to bring in revenue.
How can the hotel regularly renovate, update, and improve if the revenue used for that is being wasted? How can a hotel determine how much real revenue is being earned, if much of it is leaking out due to waste?
If waste is an issue in your hotel don’t worry! Waste can and will be stopped. Half the battle is simply being aware of the waste, after that it’s about finding each and every area of waste, and rectifying it. So, hoteliers, we’ve prepared three steps you can take to minimize waste in your hotel.
In this technology-drive, social media focused society we all live in, it’s easy to forget that the single most important marketing tool you have, is having an excellent product.
Yes, the competition for hotels is intense, and yes having a robust and effective digital marketing strategy is key, but all of that is moot if some of the details have yet to be tended to. What many hoteliers may not realize, is just how crucial having an inviting lobby really is. To help further explain just why the lobby is so important, we’ve got five quick reasons ready:
Now that 2016 is coming to a close, it’s the perfect time to reflect on our top three most popular hotel operations related blogs. If your hotel strives to perform even better in 2017, then it’s a great time to find a little motivation and guidance in one of the following blogs:
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- In the online space, the best way to generate c...
- Common areas of your hotel should have easy and...
- San Diego, CA – – San Diego-based HMG Hospitali...
- Hotel operators know that there are countless i...
- According to a study by FutureCast, Millennials...
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