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bleisure

“All work and no play” is quickly becoming an outdated concept as business travelers opt to extend their trips for a little extra adventure while in town. According to a recent study conducted by Expedia Media Solutions and Luth Research, these hybrid business and leisure treks, commonly referred to as “bleisure” trips, account for nearly

influencer marketing

Until the digital revolution, expensive print ads and commercials were the only way to tip the grand consumer awareness scales in your favor. Now, thanks to millennial activity on social media, word-of-mouth influencer marketing is a relatively inexpensive, referral-based social experience that can propel your brand into the spotlight and deliver new guests to your

hotel budgeting strategies 2018

The end of the year means extra focus on hotel budgeting strategies for 2018. While the end-product is an estimated financial statement for the upcoming year, the process begins with a marketing plan. Robert Mandelbaum, contributing author at Hotel Management, shares useful insights in his article, “Understand Your Local Market When Making 2018 Budget.” Research

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