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Hotel operators know that there are countless incremental costs that add up to a lot of expenses. Industry executives discussed this topic at length at Hotel ROI Midwest conference, part of the Hotel ROI Series. Here are some of their insights on how reducing hotel costs. Eliminate Dead Space | According to Chris Winterhalter, CEO

According to a study by FutureCast, Millennials spend over $200 billion on travel each year. They are a valuable demographic for hotels, and they have very specific preferences in regards to travel and vacation expectations. 82% of millennials prioritize the hotel experience over luxury rooms and material goods. Hoteliers can appeal to millennial travelers by

how people choose hotels

Before a comedian ever steps on stage, he’s done a healthy amount of research to create comedic bits that are likely to make his intended audience laugh. Once that comedian is on stage, he is still feeling out the audience, testing the audience, as he works through his comedy set. This is because the success of a comedian largely depends on the audience and the audience’s sense of humor. A comedian who can’t make an audience laugh is not going to be a successful comedian.

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